The representation of women in the media : An analysis of four American commercials from two different time periods

Abstract

The aim of the present paper is to provide an overview of the early and recent commercials of two specific products analyzing their implications and the context in which they were elaborated, and to highlight important areas for future research. The products selected for this study belong to wellknown international brands: Coca Cola, and Pepsi. To be more specific, four television advertisements will be analyzed. These commercials have been broadcasted in American television channels, and the timeline comprehends an ample period which dates back to the 1950s up to the present. In order to provide an organized classification of the selected corpus, the commercials will be grouped according to the advertised product, and then into two different time periods